Here are some things to remember about marketing, sales and conversion.
When it comes to marketing and sales, there are three things you need to know if you want to boost your conversion rates.
The first one is, close to half of people who inquire about your product or service will do something about what they inquired about in the next two years.
They might not do something with YOU…but they’ll do something.
The other half won’t.
The second thing is…
From that first group of people, the 50% who will do something about their inquiry… only 15% of them are going to do it in the first 90 days. And 85% of them will do it sometime between now and 2 years.
Here’s the problem:
Most business owners have a very front-end loaded system. Meaning, they almost exclusively focus on those 15% of prospects who are ready to buy right away.
But little do they know there’s 5-times more value in the remaining 85% of their prospects.
The ones they classified as “dead leads.”
That’s why, your biggest advantage is in figuring out a system that nurtures those 85% of leads beyond the first 90 days.
Which brings me to the third thing you need to know about marketing:
In the lead conversion universe, there’s really only two time frames that matter… It’s either NOW or NOT NOW.
And your goal is to be there – when it’s now for your prospect.
For example, let’s say you’re a service provider and your single target market is allied health professionals. When someone is in the market to get help they come across your free guide or even better your free masterclass. So they raise their hand, download the report or register for the webinar, and immediately take the next step with you.
But some people are just looking around, doing some research, finding out who they should listen to or trust and they aren’t quite ready for a sales call or strategy session. So they get the report or register for your event.
And here’s the thing. Even if they’re not ready to take the next step right now…
You’ve planted a seed.
They’re thinking about it.
And all you need to do now is to be there, in front of them, when that seed grows into “I’m ready right now.”
The takeaway… they did not say NO, they said not now.
I work with Business owners utilizing 87 different conversion strategies and have improved conversion rates with clients from under 20% to over 80% in three months. Want to learn how? Lets talk. All the best………………Jeff